Traina Ltd Privacy Policy


Traina Ltd (Traina) respects your privacy and is committed to protecting your personal data. This privacy policy will inform you how Traina collects, processes and looks after your personal data, or any that we may collect from you or about you. This policy applies to any instances where we collect your personal data, whether that be through the use of our website, social media, advertising, promotions, third parties or any other kind of marketing activity.

  1. About us
  2. The data we collect about you
  3. How is your personal data collected
  4. How we use your personal data
  5. Cookies
  6. Disclosures of your personal data
  7. Data Security
  8. Data Retention
  9. Your Legal Rights

1. About us

Traina Ltd is a company registered in England and Wales (registration number10977985), whose registered office is at 20-22 Wenlock Road, London, England, N1 7GU

Traina Ltd is the data controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy notice).

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise ​your legal rights,​ please contact the DPO using the details set out below.

Contact details

Full name of legal entity: Traina Ltd

For the attention of: Data Protection Officer

Email address:

Postal address: 20-22 Wenlock Road, London, England, N1 7GU Telephone number: 07824 557715

Changes to our privacy notice

Any changes we make to our privacy policy in the future will detailed on this page and we will notify you by email should any substantial change take place. Please check back frequently to see any updates or changes to our privacy policy.

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. The data we collect about you

We may collect personal data such as name, email address, City and area of interest if you sign up to our newsletter, for events, promotions or if you download content such as reports and guides. If you become a customer of Traina, further data will be collected.

We have grouped together the data that we may collect below:

  • Identity Data includes: name and date of birth. Social media accounts may also be collected in the case of instructors.
  • Contact Data includes: postal address, email address and telephone number.
  • Financial Data includes: credit or debit card information.
  • Technical Data includes: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes: your username, purchases or orders made by you, cancellations made by you, refunds, your interests, preferences, feedback and survey responses.
  • Usage Data includes: information about how you use our website, products and services.
  • Marketing and Communications Data includes: your preferences in receiving marketing from us and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for usage. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users searching for a specific class type. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service but we will notify you if this is the case at the ​time.

3. How is your personal data collected?

We use different methods to collect data from and about you including:

  • Direct interactions. ​You may give us your Identity, Contact and Financial Data by filling in forms, purchasing services or by corresponding with us via email, phone, post, in person or otherwise. This includes personal data you provide when you:
  • Purchase products or services
  • create an account on our website
  • subscribe to our communications
  • request marketing to be sent to you
  • download content
  • enter a competition, promotion or survey
  • attend an event
  • give us feedback
  • Or contact customer services
  • Automated technologies or interactions.​ As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.
  • Third parties or publicly available sources.​ We may receive personal data about you from various third parties and public sources as set out below:
  • Personal Data from our partner studios or instructors.
  • Technical Data from the following parties:
    • analytics providers such as Google
    • advertising networks such as Facebook; and
    • search information providers such as Google.
  • Contact, Financial and Transaction Data from providers of technical, payment and delivery services
  • Identity and Contact Data from media sites such as publications or blogs
  • Identity and Contact Data from authentication and authorisation services

4. How we use your personal data

We will only use your personal data when the law allows us to. We will use your personal data in the following circumstances:

  • As necessary to perform our contract with you for the relevant product or service:
  • To register you as a new account holder or customer
  • To manage payments and refunds
  • To register you with third-party providers such as fitness studios or instructors.
  • We will only do this at your booking request and in accordance with our termsand conditions.
  • To register instructors with third party providers such as studios for recruitment
  • purposes in accordance with our terms and conditions.
  • To inform you of changes to our terms and conditions and privacy policy
  • As necessary for our own legitimate interests, that is when we have a business or
  • commercial reason to use your information, for example:
  • To carry out statistical analysis and market research and testing
  • To administer and protect our business and this website (including
  • troubleshooting, data analysis, testing, system maintenance, support, reportingand hosting of data)
  • To deliver relevant website content and advertisements to you and measure or
  • understand the effectiveness of the advertising we serve to you
  • To use data analytics to improve our website, products/services, marketing,
  • customer relationships and experiences
  • To inform you of updates, changes or developments of our products and services
  • To monitor and keep reference to our conversations between you and our
  • customer services.
  • For direct marketing communications and related profiling to help us offer you
  • relevant products and services. We may send marketing to you via email, post, social media and other digital channels. For example, using Facebook Custom Audiences and Google Custom Match.
  • As necessary to comply with a legal obligation, for example:
  • To carry out regulatory or mandatory checks
  • To comply with our legal and regulatory obligations
  • Based on your consent, for example:
    • To send you direct marketing communications. We may send marketing to you via email, post, social media and other digital channels. For example, using Facebook Custom Audiences and Google Custom Match.
    • Please note you are free to withdraw your consent at any time by contacting us at
Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

5. Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

What are cookies

Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make​ your next visit easier and the service more useful to you.

How Traina uses cookies

When you use and access the website, we may place a number of cookies files in your web browser.

We use cookies for the following purposes: to enable certain functions of the Service, to provide analytics, to store your preferences, to enable advertisements delivery, including behavioural advertising.

We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:

  • Essential cookies
    • We may use essential cookies to authenticate users and prevent fraudulent use of user accounts.
  • Functionality cookies
    • These store your preferences from past website visits, enabling us to personalise content and enhance your experiences with our Service.
  • Performance and analytics cookies
    • These provide us with insight into user activity and interaction with our website and Service, allowing us to make important decisions about content and design to enhance user experiences with the Service.
Third-party cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on. For example, we use Google Analytics for website analytics to analyse user interaction.

What are your choices regarding cookies

If you’d like to delete cookies or instruct your web browser to delete or refuse cookies, please visit the help pages of your web browser.

Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.

6. Disclosures of your personal data

We disclose your information to the third parties listed below for the purposes described in this privacy policy. You can contact us for details of specific disclosures made in respect of your information:

  • Stripe and Lloyds Banks in order to manage payments.
  • Partnering fitness studios and instructors in order to register and book your classes as per your terms and conditions with Traina.
  • If you are an instructor, we may also share your details with partnering Fitness studios for recruitment reasons.
  • Partnering fitness studios and instructors so they can get in touch regarding booking confirmations, cancellations, changes to their terms and conditions and privacy policies.
  • IT providers/hosted IT solution providers to enable us to provide our products and services to you.
  • Our professional advisors (lawyers, accountants and consultants).
  • Market research companies to assist us in improving our product or service delivery.
  • Any third party who is restructuring, selling or acquiring our assets, as long as that party uses the personal information in accordance with the terms of any agreements between you and us.
  • Anyone else where we have your consent or where it is required by law.

We will make sure that anyone acting on our behalf only uses your personal information in line with our instructions and that they keep the data safe.

We won’t share or give your personal information to external companies for their own marketing purposes.

7. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. Data Retention

How long will you use my personal data for?

  • For as long as we have reasonable business needs, such as managing our relationship with you and managing our operations.
  • For as long as necessary to fulfil the purposes we collected it for, including satisfying any legal, accounting or reporting requirements
  • For as long as we provide goods and/or services to you

Our data retention periods are in line with legal and regulatory requirements and guidance. We consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us at

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Your rights include:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to find out more or exercise any of the rights set out above, please contact us at